/* Layout: follows Kelli's class-deck style guide. Pure black and off-white sections alternate; huge light headlines
   with tight tracking, small wide-tracked capitals for eyebrows, hairline rules, big thin numerals.
   Uses the system face (SF Pro on Apple devices) with Inter as the fallback everywhere else. */
:root{
  color-scheme:light;
  --bg:#fbfbfd; --panel:#f2f2f5; --ink:#1d1d1f; --body:#424245; --muted:#6e6e73; --rule:#d2d2d7; --line:#b9b9be;
  --sans:-apple-system,BlinkMacSystemFont,"SF Pro Display","SF Pro Text","Inter","Helvetica Neue",Arial,sans-serif;
  --col:1180px; --text:700px;
}
.dark{--bg:#000000; --panel:#111113; --ink:#f5f5f7; --body:#c7c7cc; --muted:#86868b; --rule:#2c2c2e; --line:#4a4a4d; color-scheme:dark}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:#fbfbfd;color:#424245;font-family:var(--sans);font-size:18px;line-height:1.6;-webkit-font-smoothing:antialiased}
section,header,footer,main{background:var(--bg);color:var(--body)}
img,video{max-width:100%;display:block}
a{color:inherit}
h1,h2,h3,h4{font-family:var(--sans);color:var(--ink);font-weight:300;margin:0;text-wrap:balance;letter-spacing:-.03em}
p{margin:0}
em{font-style:normal}
strong,b{font-weight:600}
:focus-visible{outline:2px solid var(--ink);outline-offset:4px}

.wrap,.col,.content{max-width:var(--col);margin:0 auto;padding-left:max(24px,env(safe-area-inset-left,0px));padding-right:max(24px,env(safe-area-inset-right,0px))}

.eyebrow,.section-eyebrow,.section-label,.hero-eyebrow,.label{
  display:block;font-size:13px;letter-spacing:.28em;text-transform:uppercase;color:var(--ink);font-weight:500;line-height:1.5}
.cell-label,.meta-label,.callout-label,.deliv-card-label,.k{
  font-size:12px;letter-spacing:.22em;text-transform:uppercase;color:var(--muted);font-weight:500}

/* nav */
.site-nav{--bg:#000;--ink:#f5f5f7;--muted:#86868b;--rule:#2c2c2e;background:#000}
.site-nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:20px;flex-wrap:wrap}
.site-nav .brand{font-size:16px;font-weight:500;letter-spacing:-.01em;color:#f5f5f7;text-decoration:none}
.site-nav ul{list-style:none;margin:0;padding:0;display:flex;gap:30px;flex-wrap:wrap}
.site-nav a.lnk{font-size:14px;text-decoration:none;color:#a1a1a6}
.site-nav a.lnk:hover,.site-nav a.lnk[aria-current]{color:#f5f5f7}

/* footer */
.site-foot{background:#000;color:#86868b}
.site-foot .wrap{display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap;padding-block:40px 48px;border-top:1px solid #2c2c2e;font-size:14px}
.site-foot ul{list-style:none;margin:0;padding:0;display:flex;gap:26px;flex-wrap:wrap}
.site-foot a{text-decoration:none;color:#c7c7cc;font-size:14px}
.site-foot a:hover{color:#f5f5f7}

/* buttons */
.btn,.btn-pill{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:12px 24px;border:1px solid var(--line);border-radius:999px;text-decoration:none;font-family:var(--sans);font-size:15px;color:var(--ink);background:transparent;cursor:pointer;transition:border-color .25s,background .25s}
.btn:hover,.btn-pill:hover{border-color:var(--ink)}
.btn.solid{background:var(--ink);color:var(--bg);border-color:var(--ink)}

/* ---------- HOME ---------- */
.hero-full{position:relative;overflow:hidden;background:#323232;min-height:clamp(560px,47vw,820px);display:flex;align-items:center}
.hero-full .hero-img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:right center}
.hero-full::before{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(0,0,0,.55) 0%,rgba(0,0,0,.35) 38%,rgba(0,0,0,0) 62%);z-index:1}
.hero-full .hero-copy{position:relative;z-index:2;width:100%;padding-block:88px}
.hero-text{max-width:min(560px,46%);display:grid;gap:0}
.hero-text h1{margin-top:24px;font-size:clamp(60px,8vw,128px);line-height:.95;letter-spacing:-.045em;font-weight:200;color:#f5f5f7}
.hero-text .sub{margin-top:22px;font-size:clamp(21px,2vw,28px);color:#f5f5f7;font-weight:300;letter-spacing:-.015em;line-height:1.3}
.hero-text .bio{margin-top:22px;font-size:17px;line-height:1.7;color:#d1d1d6}
.hero-text .hero-links{display:flex;gap:12px;flex-wrap:wrap;margin-top:34px}
.hero-text .eyebrow{color:#f5f5f7}
.intro-block{text-align:center;padding-block:96px 104px}
.intro-block .portrait{width:min(340px,70%);margin:0 auto 56px}
.intro-block .portrait img{width:100%;height:auto;filter:grayscale(1)}
.intro-block h1{font-size:clamp(64px,11vw,150px);line-height:.95;letter-spacing:-.045em;font-weight:200}
.intro-block .sub{margin-top:28px;font-size:clamp(22px,2.6vw,34px);color:var(--ink);font-weight:300;letter-spacing:-.015em}
.intro-block .bio{margin:28px auto 0;max-width:640px;font-size:18px;line-height:1.7;color:var(--body)}
.intro-block .hero-links{display:flex;gap:12px;justify-content:center;flex-wrap:wrap;margin-top:40px}

.block{padding-block:112px}
.block-head{margin-bottom:64px;display:grid;gap:22px}
.block-head h2{font-size:clamp(48px,7vw,96px);line-height:1;letter-spacing:-.04em;font-weight:300}
.block-head p{max-width:36em;color:var(--body);font-size:19px}
.block-head.center{text-align:center;justify-items:center}

.work-list{display:grid;border-top:1px solid var(--rule)}
.work-row{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:64px;align-items:center;padding-block:56px;border-bottom:1px solid var(--rule)}
.work-row:nth-child(even) .work-media{order:2}
.work-media{display:block}
.work-media img,.work-media video{width:100%;height:auto}
.work-media .typecard{aspect-ratio:4/3;background:#ffffff;border:1px solid var(--rule);display:grid;place-items:center}
.work-media .typecard span{font-weight:700;font-size:clamp(34px,4.4vw,56px);line-height:.92;letter-spacing:-.02em;color:#000;text-transform:uppercase}
.work-text{display:grid;gap:14px;align-content:center}
.work-text .num{font-size:13px;letter-spacing:.22em;color:var(--muted)}
.work-text h3{font-size:clamp(30px,3.2vw,42px);line-height:1.08;letter-spacing:-.03em;font-weight:300}
.work-text .meta{font-size:12px;letter-spacing:.22em;text-transform:uppercase;color:var(--muted);font-weight:500}
.work-text p{font-size:17px;line-height:1.65}
.work-text .btn{justify-self:start;margin-top:10px}

.quotes{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 64px;border-top:1px solid var(--rule)}
.quote{margin:0;padding-block:40px;border-bottom:1px solid var(--rule);display:grid;gap:20px;align-content:start}
.quote blockquote{margin:0;font-size:clamp(21px,2vw,26px);line-height:1.45;color:var(--ink);font-weight:300;letter-spacing:-.01em}
.quote cite{font-style:normal;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--muted);line-height:1.8;font-weight:500}
.quote cite b{display:block;color:var(--ink);font-weight:500}

.about{max-width:var(--text);display:grid;gap:20px}
.about p{font-size:20px;line-height:1.6;color:var(--body)}
.facts{display:grid;margin-top:24px;border-top:1px solid var(--rule)}
.facts div{display:grid;grid-template-columns:180px minmax(0,1fr);gap:24px;padding-block:20px;border-bottom:1px solid var(--rule);font-size:17px}
.facts .k{padding-top:3px}

/* contact */
form.contact{max-width:var(--text);display:grid;gap:26px}
.field{display:grid;gap:10px}
.field label{font-size:12px;letter-spacing:.22em;text-transform:uppercase;color:var(--muted);font-weight:500}
.field input,.field textarea,.field select{font:inherit;font-size:18px;color:var(--ink);background:transparent;border:0;border-bottom:1px solid var(--line);border-radius:0;padding:10px 0}
.field select option{background:var(--panel);color:var(--ink)}
.field textarea{min-height:140px;resize:vertical}
.field input:focus,.field textarea:focus,.field select:focus{outline:0;border-bottom-color:var(--ink)}
.row2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:26px 36px}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
form.contact .btn{justify-self:start;margin-top:6px}
.form-status{font-size:16px;color:var(--ink);min-height:1.6em}

/* ---------- CASE STUDIES ---------- */
.case-hero{--bg:#000;--ink:#f5f5f7;--body:#c7c7cc;--muted:#86868b;--rule:#2c2c2e;background:#000;color:#c7c7cc}
.fade-up{opacity:1!important;transform:none!important}
.hero{padding-block:120px 72px;text-align:center}
.hero-title{font-size:clamp(48px,8vw,112px);line-height:1;letter-spacing:-.045em;margin-top:28px;font-weight:200}
.hero-subtitle,.hero-desc{margin:32px auto 0;font-size:clamp(19px,1.8vw,24px);line-height:1.5;max-width:780px;color:var(--ink);font-weight:300}
.hero-meta{display:flex;justify-content:center;flex-wrap:wrap;gap:20px 64px;margin-top:56px}
.meta-item{display:grid;gap:8px;text-align:center}
.meta-value{color:var(--ink);font-size:16px}
.stats-row,.hero-stats{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:32px;padding-block:24px 112px}
.stat-cell,.result-cell{display:grid;gap:10px;align-content:start}
.stat-num,.result-big,.result-cell .result-big{font-size:clamp(52px,6.4vw,96px);line-height:1;color:var(--ink);font-weight:200;letter-spacing:-.04em}
.stat-lbl,.stat-label,.result-desc{font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--muted);line-height:1.7;font-weight:500}
.section{padding-block:104px;border-top:1px solid var(--rule)}
.section-title{font-size:clamp(40px,5.6vw,76px);line-height:1.04;margin-top:26px;max-width:1000px;letter-spacing:-.04em;font-weight:300}
.section-desc,.section-body{margin-top:28px;max-width:var(--text);font-size:19px}
.two-col{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:56px;margin-top:64px}
.two-col-cell{display:grid;gap:14px;align-content:start;padding-top:24px;border-top:1px solid var(--ink)}
.cell-title{font-size:28px;line-height:1.2;font-weight:400;letter-spacing:-.02em}
.work-cards{display:grid;margin-top:56px;border-top:1px solid var(--rule)}
.work-card{display:grid;grid-template-columns:100px minmax(0,1fr);gap:24px;padding-block:32px;border-bottom:1px solid var(--rule)}
.work-num{font-size:14px;letter-spacing:.22em;color:var(--muted);padding-top:8px}
.work-card-title{font-size:clamp(22px,2.2vw,28px);letter-spacing:-.02em;color:var(--ink);margin-bottom:10px;font-weight:400;line-height:1.25}
.work-card-body{max-width:780px}
.work-card-tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:14px}
.tag,.press-pill,.partner-pill{display:inline-block;border:1px solid var(--line);border-radius:999px;padding:7px 16px;font-size:14px;color:var(--body)}
.press-bar,.partners{display:flex;flex-wrap:wrap;gap:10px;margin-top:40px}
.timeline{display:grid;margin-top:56px;border-top:1px solid var(--rule)}
.tl-item,.timeline-step{display:grid;grid-template-columns:200px minmax(0,1fr);gap:32px;padding-block:32px;border-bottom:1px solid var(--rule)}
.tl-date{font-size:13px;letter-spacing:.2em;text-transform:uppercase;color:var(--muted);padding-top:6px;font-weight:500}
.step-day{font-size:56px;line-height:1;color:var(--ink);font-weight:200;letter-spacing:-.04em}
.step-day span{display:block;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--muted);margin-top:10px;font-weight:500}
.tl-title{font-size:24px;letter-spacing:-.02em;color:var(--ink);line-height:1.3;margin-bottom:10px;font-weight:400}
.tl-body,.step-desc{max-width:780px}
.pull-quote,.quote-block,.testimony{--ink:#f5f5f7;--muted:#86868b;background:#000;margin-block:24px;padding:88px max(28px,7%);text-align:center}
.pull-quote blockquote,.quote-block blockquote,.testimony blockquote{margin:0 auto;max-width:900px;font-size:clamp(26px,3.2vw,42px);line-height:1.3;color:#f5f5f7;font-weight:300;letter-spacing:-.025em}
.pull-quote cite,.quote-attr,.testimony cite{display:block;margin-top:28px;font-style:normal;font-size:12px;letter-spacing:.24em;text-transform:uppercase;color:#86868b;font-weight:500}
.callout{margin-top:56px;padding:48px;background:var(--panel);display:grid;gap:16px}
.callout-title{font-size:clamp(28px,3vw,40px);line-height:1.15;font-weight:300}
.results-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:48px 32px;margin-top:56px}
.deck-images{display:grid;gap:24px;margin-top:56px}
.deck-img-wrap img{width:100%;height:auto;border:1px solid var(--rule)}
.slide-caption,.photo-caption{margin-top:18px;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--muted);font-weight:500}
.deliv-grid,.deliv-cards{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:48px 56px;margin-top:56px}
.deliv-card{padding-top:22px;border-top:1px solid var(--ink)}
.deliv-list{margin:16px 0 0;padding-left:20px;display:grid;gap:8px}
.photo-grid{display:grid;gap:24px;margin-top:56px}
.photo-grid img{width:100%;height:auto}
.photo-6-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;margin-top:56px}
.p6 img{width:100%;height:auto;object-fit:initial!important}
.video-wrap{position:relative;aspect-ratio:16/9;margin-top:56px;background:#000}
.video-wrap iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.case-next{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;padding-block:56px;border-top:1px solid var(--rule);margin-top:56px}
.case-next a{text-decoration:none;font-size:12px;letter-spacing:.22em;text-transform:uppercase;color:var(--muted);font-weight:500}
.case-next a span{display:block;font-size:26px;letter-spacing:-.02em;text-transform:none;color:var(--ink);margin-top:10px;font-weight:300}
.case-next a:hover span{text-decoration:underline;text-underline-offset:6px}

@media (max-width:860px){
  .hero-full{display:block;min-height:0;background:#000}
  .hero-full::before{display:none}
  .hero-full .hero-img{position:static;width:100%;height:auto;aspect-ratio:4/3;object-position:82% center}
  .hero-full .hero-copy{padding-block:44px 64px}
  .hero-text{max-width:none}
  body{font-size:17px}
  .work-row{grid-template-columns:minmax(0,1fr);gap:28px;padding-block:44px}
  .work-row:nth-child(even) .work-media{order:0}
  .quotes,.two-col,.deliv-grid,.deliv-cards,.row2{grid-template-columns:minmax(0,1fr)}
  .stats-row,.hero-stats,.results-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:36px 24px}
  .tl-item,.timeline-step,.facts div{grid-template-columns:minmax(0,1fr);gap:8px}
  .work-card{grid-template-columns:44px minmax(0,1fr);gap:16px}
  .photo-6-grid{grid-template-columns:minmax(0,1fr)}
  .block{padding-block:72px}
  .section{padding-block:64px}
  .hero{padding-block:80px 48px}
  .stats-row,.hero-stats{padding-bottom:72px}
  .callout{padding:28px}
}
@media (prefers-reduced-motion:reduce){*{transition:none!important;animation:none!important}}