Case Study · August – October 2023

A Last-Minute Triumph at TIFF

Two weeks. Ten studios. One distribution offer secured, for an African impact film at the world's largest public film festival. Made possible by combining personal industry knowledge, filmmaker relationships, and AI-assisted research.

ClientDoka Film Team
Duration3 Months
RoleMedia Relations Contractor
2
Weeks brief to outreach
10
Studios targeted
3
Days to complete research
1st
Distribution offer in Doka's history

The Work

In film distribution, who you reach matters more than how many.

The Challenge

Two weeks to TIFF. No outreach in motion.

The Doka Film Team arrived at the engagement with their film screening at TIFF in two weeks and no distribution campaign underway. For an African impact feature film, finding the right buyers requires knowing which studios are genuinely invested, and how to reach them at the world's most competitive festival window.

The Approach

Research first. Then precision outreach.

Personal industry knowledge of the African film ecosystem was combined with filmmaker relationships and AI-assisted deep research, compressing what typically takes several days into three. Every outreach letter was then written specifically to that studio's acquisition history, positioning Doka's film as aligned with what each buyer was already looking for.

How It Unfolded

Fourteen days from brief to offer

1–3Days
Deep research conducted in 3 days, personal industry knowledge, filmmaker relationships, and AI-assisted research combined to compress a process that typically takes far longer. Top 10 studios identified and cross-referenced against TIFF's buyers' directory.
4–7Days
Tailored outreach letters drafted and sent. Each written specifically to the acquiring studio's known interests and acquisition history, not a template blast.
8–11Days
Active buyer engagement. Conversations initiated, follow-ups managed, discussions guided alongside the Doka team.
14Day
First distribution offer secured. Doka Film Team enters TIFF with a deal on the table for the first time in the project's history.
"I brought her back twice after that for additional work on DOKA and my own personal project, because when you find someone who changes how you think about a problem and then solves it, you just don't let them go."
Nnegest Likké, Filmmaker

Impact

What was left behind

1st
Distribution offer in Doka's history
10
Studios researched & engaged
14
Days brief to offer
✓
Distribution strategy foundation laid